編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | SCG527 | Xiaomi: Designing an Ecosystem For the "Internet of Things | Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew | Entrepreneurship | High-level innovation management( 0210 ) |
2 | IN1471 | Can 3G Capital Make Burger King Cool Again? Brand Building Under Zero-Based Budgeting | Chandon, Pierre;Heely, Laura;Machado, Fernando | Marketing | High-level innovation management( 0210 ) |
3 | 9-604-081 | Zara: IT for Fast Fashion | McAfee, Andrew;Sjoman, Anders;Dessain, Vincent | Operations management | Internet Entrepreneurship( 1 ) |
4 | 9-614-C06 | Zara: IT for Fast Fashion, Chinese Version | Andrew McAfee;Anders Sjoman;Vincent Dessain | Operations management | Internet Entrepreneurship( 1 ) |
5 | 9-412-C15 | Managing Creativity at Shanghai Tang, Chinese Version | Roy Y. J. Chua,
Robert G. Eccles | Other | High-level innovation management( 0210 ) |
6 | 9-709-448 | Responding to the Wii? | Hagiu, Andrei;Halaburda, Hanna | Other | Technology management( DBA-550-01-S1 ) |
7 | 9-710-467 | Apple Inc. in 2010 | Yoffie, David B.;Kim, Renee | Other | Technology management( DBA-550-01-S1 ) |