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編號商品編號商品名稱作者類別使用課程名稱
1SCG527Xiaomi: Designing an Ecosystem For the "Internet of ThingsDann, Jeremy B.;Bennett, Katherine;Ogden, AndrewEntrepreneurshipHigh-level innovation management( 0210 )
2IN1471Can 3G Capital Make Burger King Cool Again? Brand Building Under Zero-Based BudgetingChandon, Pierre;Heely, Laura;Machado, FernandoMarketingHigh-level innovation management( 0210 )
39-604-081Zara: IT for Fast FashionMcAfee, Andrew;Sjoman, Anders;Dessain, VincentOperations managementInternet Entrepreneurship( 1 )
49-614-C06Zara: IT for Fast Fashion, Chinese VersionAndrew McAfee;Anders Sjoman;Vincent DessainOperations managementInternet Entrepreneurship( 1 )
59-412-C15Managing Creativity at Shanghai Tang, Chinese VersionRoy Y. J. Chua, Robert G. EcclesOtherHigh-level innovation management( 0210 )
69-709-448Responding to the Wii?Hagiu, Andrei;Halaburda, HannaOtherTechnology management( DBA-550-01-S1 )
79-710-467Apple Inc. in 2010Yoffie, David B.;Kim, ReneeOtherTechnology management( DBA-550-01-S1 )
    
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